Kudos to them for trying to be socially responsible! They probably want to avoid being associated with or supporting particular political views and becoming tied up in more election scandals like the ones that took place in Brasil and India. The industry in which you operate is another factor playing a decisive role in the early stages of the application process.įor example, WhatsApp is trying to avoid government-ran or political organizations. At the moment, the approval to get the API integration for small businesses is, unfortunately, highly unlikely. This is the reason why many call it “WhatsApp Enterprise.” If you are an individual entrepreneur or run a small business, you are best to use the many features of the WhatsApp Business App. Since WhatsApp API integration is a complex and lengthy process that is still being tested, the service is intended for well-established medium and large businesses. There are two key factors likely to influence your eligibility: A. So, before you dig deeper into the article, make sure you have a chance of getting approved at this stage. As mentioned, not everyone can get WhatsApp Business API.

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